Where Vision
Meets Empowerment

Welcome, I'm Charlotte du Plessis

A space where vision meets, empowerment, and every woman is reminded of her worth

I’ve always believed that true empowerment begins when a woman recognises her own strength, not because someone told her, but because she feels it. My purpose is to help you find that spark again. Whether you’re rebuilding after a change, seeking clarity for the next chapter, or simply needing someone to walk beside you as you grow, this space was created with you in mind.

For over three decades, I’ve been on a mission to uplift women in business, leadership, and life. Through mentorship, speaking, and the Woman of Stature network, I’ve had the privilege of helping women turn challenges into opportunities and ideas into purpose.

You don’t need to have it all figured out; you just need to take the first step. Let’s take it together.

Professional Collective

Mission Statement – The Professional Collective

Our mission is to empower professionals to thrive through collaboration, shared wisdom, and collective growth. We bring together diverse voices, skills, and experiences to create a community where knowledge is exchanged freely, opportunities are cultivated, and meaningful impact is achieved. Through mentorship, innovation, and integrity, we strive to elevate the standards of professional excellence and build a network that inspires success and purpose for all its members.

Future Vision – The Professional Collective

We envision a thriving global network of entrepreneurs who are united by purpose, driven by collaboration, and empowered by collective wisdom. The Professional Collective will be a dynamic ecosystem where innovation flourishes, leadership evolves, and every member finds the support, knowledge, and inspiration to achieve sustainable success.

Our future is one where entrepreneurs are not isolated competitors but connected creators — building businesses that uplift communities, drive economic growth, and lead with integrity. Through mentorship, education, and opportunity-sharing, we aim to shape a new era of entrepreneurship defined by inclusivity, impact, and resilience.

In the years ahead, The Professional Collective will stand as a beacon of excellence and empowerment — a trusted space where visionaries grow together and leave a lasting legacy of transformation in the world.

Key Benefits:

As a member of Professional Collective you will have access to all the key benefits which are:

  • Business growth.
  • Brand visibility.
  • Skills development.
  • Access to resources.
  • Discounts and benefits
  • Public speaking practice.
  • Access to experts.
  • Partnership opportunities.
  • Motivation and support.

Membership Packages:

PROCollective Premium Package: R1950

 Includes:

  • Monthly newsletter.
  • Business Profile on the PROCollective business directory.
  • PROCollective digital
  • Member Badge
  • FREE Monthly online network events
  • FREE advertising on Whatsapp and Facebook groups.
  • Discount: PROCollective events.
  • “Network with Success” workshop.
  • Member “SPOTLIGHT” feature in newsletter
  • Speaking opportunity at PROCollective events.
  • PROCollective Standard Package: R1590

PROCollective Standard Package: R1590

 Includes:

  • Monthly newsletter.
  • Business Profile on the
  • PROCollective business directory.
  • PROCollective digital Member Badge
  • FREE Monthly online network events
  • FREE advertising on WhatsApp and Facebook groups.
  • Discount: PROCollective events.
  • Advertising on WhatsApp and Facebook groups.

THE HEARTBEAT OF YOUR BRAND

Define Your Brand!

Your personal brand is who people know you to be.

It’s the topic they know you for, the personality they see you have, the ideas they associate you with, the industry they know you’re an expert in and the work they know you do.

 

Design Your Brand!

Your personal brand statement is not an anemic job description stringing together your functional areas of expertise.

Instead, it represents your promise of value to your next customer and it should generate chemistry.

Declare Your Brand!

  • Image Consultant
  • Photographer
  • Public Profile
  • Website
  • Social Media Profile
  • Speaking Engagements

Deliver Your Brand!

Telling your story​

EMPOWERING DIVERSITY

I seek to celebrate diversity in all its forms and to bridge cultural and social differences that can easily sabotage the gift of collectivism and the building of an inspired, empowered collective psyche of South African women who will settle for nothing less than their rightful place in every space: personal and professional. I believe that as we empower ourselves and assume every bit of responsibility to do so, we are empowering and building a new nation of women and men. It is my vision that through me and my organisation, I can channel this message and provide a voice for the de-voiced and voiceless! 

What’s there to learn from Amy’s brand? A couple of things:

  • Build a community on social media around your personal brand. Amy built four Facebook groups that now have ~43,000 members altogether.
  • Besides social media, build an email list too. Amy also built an email list.
  • Create a signature strategy/idea/concept that helps your audience to achieve specific goals. This is something you can do once you’ve used a strategy yourself several times, and it’s worked well for you.

    It’s what Amy did. She’s built her entire brand on the concept of “taking steps” to get better marketing results. She’s used this concept to grow her own business as well and it’s what her audience knows her for.
  • Be explicit about your target market. By being super clear about her target market, Amy is able to attract the types of clients she loves to work with and repel the ones that aren’t her target prospects.

Amy's Brand

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